Bus Stop encourages you to visit the Gym?

Fitness First in Netherlands has installed a weighing machine to the bench in bus stops as an advertising ploy. When you sit on the bench, a screen on the side publicly displays your weight.

Now, there is no warning that you are about to sit on a scale and I am guessing that this is going to create an issue with some bus travelling people. Apparently, Fitness First wants to shame you into visiting their gyms. Good plan.